Virtual Retail Space
ApplicationHave you ever thought about how you made the purchase decision in the retail space?
Will the product placement location affect your behaviour?
Will warning labels on products affect your decision?
Innovative way
Virtual Retail Space
Aroaro XR Client supports the development of a Virtual Retail Space to research customer purchase behaviours.
Let’s wear the VR headset and visit the space. Everything looks the same as the real supermarket! Sound, shelf, products, shopping cart… Now, try to buy something within your budget!
The development of the VR supermarket starts at the end of 2021. The system would be highly flexible in adjusting factors for product and store settings to support research on citizens’ purchase behaviour in local supermarkets.
The most crucial value Aroaro will provide is actual customer shopping behaviour capturing, simulation, and data!
data
Activity Data Tracking in Aroaro Client
XR systems are able to track activities data such as tracking eye gaze.
Do you want to know where your participant is looking at while they are going shopping?
Aroaro Supports Analysis
Aroara will support the analysis of the clients’ behaviour and features below;
Shopper’s eye gaze
Shopper’s decisions
Position and rotation
Multi-user interaction
Time spent in the space
Voice capture
Shopper’s chosen routine
Images credit to Unsplash