Virtual Supermarket


vIRTUAL Retail Space



Virtual Supermarket

Aroaro XR client supports development of Virtual Supermarket to research customer purchase behaviours. 

Let’s wear the VR headset and visit the supermarket. Everything looks as same as the real supermarket! Sound, shelf, products, shopping cart… 

 Now, try to buy something within your budget! 

The development of the VR supermarket starts at the end of 2021. The system would be highly flexible to adjust factors for products settings and store settings to support research on citizens’ purchase behaviour in local supermarket. 

The most valuable value that Aroaro will provide is not only real customer shopping behaviour capturing  and simulation but also the DATA!

Activity Data Tracking in Aroaro

XR systems are able to track activities data such as tracking eye gaze.

 Do you want to know where your participant is looking at while they are going shopping?

    Aroaro will support analysis of:

    • Shopper’s eye gaze

    • Position and rotation

    • Time spent in the system

    • Shopper’s chosen routine

    • Shopper’s decisions

    • Multi-user interaction

    • Voice captures